![]() ![]() ![]() Putting on all kinds of revolutionary and risqué variety shows, the young Antonio spent his time going back and forth between the Café, the social club and the recently opened Theatre. At the start of the 1920s, the Theatre Victoria brought on another dimension to the family business. The bar and social club were so successful that Antonio asked Jose's daughter-in-law, his mother-in-law, Maria Vilar, to expand into the adjacent stables. The third generation behind elrow thus takes over. The two become equal partners with their mother-in-law. Conveniently, the bus stop-stop was located right in front of his Café Josepet.Īfter the death of José and his son, José's daughter-in-law Maria Vilar - so elrow creators' great-grandmother - persuades her daughter Maria Satorres and son-in-law, i.e., Maria Satorres's husband, Antonio Duran to return to Fraga to re-open and take over the Café Josepet now called the Café Victoria in 1920. ![]() The business pioneer set up his own bus company to connect Fraga with the neighbouring capital town Lleida. Turning into a large social club, the Café Josepet also put on shows to entertain men, primarily farmers, who were there talking business or playing cards. This venue became the meeting place of the town's business community. Leaving the family farming traditions behind, José wore suits and ties instead of the country smocks normally seen in the farming town of Fraga. Once upon a time 148 years ago, elrow creators' great-great-great-great-grandfather José Satorres set the whole thing into motion opening the first social club in Fraga, Spain: the Café Josepet in 1870. We had a chat with them about it at the inauguration of elrow House, their new headquarters in Barcelona, a few months ago. and Cruz Arnau, are the latest incarnation of six generations in the entertainment business. The creators of the phenomenon that has taken the planet by storm, Juan Arnau Jr. Where could all this imagination come from? Capturing and re-imagining world traditions, cultures and collective imagination, it takes the tales of our planetary imaginary throughout the ages and blows them up into an extreme fantasy world.īringing the stuff of dreams to real life, the party clearly resonates with clubbers all over the world with its over-the-top hyperbolic theatricalness. On top of that, the immersive event has residencies in Dubai, New York, Madrid Barcelona and, of course, at Amnesia on Ibiza, as well as festivals the likes of Glastonbury and Tomorrowland.Īt any given party, you could find yourself smack in the middle of a comic book singermonging, at Brazilian street party in the jungle, at a Spanish fair, in the far west, deep inside a psychedelic trip, in the middle of the 'rowlimpic' games, in Bollywood, the 'rowmuda' triangle, an enchanted forest and many more.Ī festival, a circus, a parade, a show, a fair all rolled into one - wherever it goes, elrow turns on a whole other dimension. London, Shanghai, Miami, Buenos Aires, Beirut, Istanbul, Tel Aviv, Cairo, Amsterdam, Rotterdam and Brazil are all on the list. With more than 20 immersive shows, elrow has been in over 50 cities and touched every continent. Imagine your wildest fantasy world and multiply it by a thousand to fathom a fraction of what awaits at any elrow event. If you have never been to the party, you are missing out. While the brand was born in 2010, the story behind it goes back way longer: 148 years to be precise.Įven a most cursory glance at its colourful history reveals the tale and fate of the brand woven into itself. Easily the most creative party in clubland right now, elrow has been going from strength to strength since its appearance eight years ago.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |